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About Us

Serious Fun

Writing a book is serious business but also a lot of fun. There's a lot to the book writing, publishing and promoting process. So knowing we will be spending a fair amount of time together over the course of the next year, discussing concepts and evaluating drafts, planning and executing key strategies, we try to keep the process as fun and exciting as possible. Because every step we take is one step closer.


Book Icon Coaching is led by David Jahr, APR:


  • Award-winning writer and 25-year public relations (PR) specialist, Accredited in Public Relations
  • Expertise writing / promoting the mind, body and soul. Ten books, three NY Times best-sellers
  • Specialist in Go-To Market PR, media relations
  • Mentored hundreds of authors

 

David Jahr, APR is a distinguished ghostwriter and public relations PR master promoting the mind, body and soul. He has helped write and/or launch three New York Times best-selling books, and related websites. He has also received an ESPY Award nomination for “Most Inspirational Sports Story of the Year” by ESPN.

The Process: The 3 Ps (Bs)

We break down the process into the 3 P's, or the 3 B's:


1. Platform -- (Brand): We analyze every aspect of your current platform, which includes all your online assets so we can identify and impact the author's brand.


2. Product -- (Book): We will write the content for any of the products, producing manuscripts for the masses, or highly-targeted audiences.


3. PR -- (Buzz): We will help outline the pathway to create awareness and engage followers. 

Find out more

About DAVID JAHR, APR

Reforming Health One Author at a Time

ABOUT DAVID JAHR, APRSummary


David Jahr, APR is a distinguished ghostwriter and public relations PR master promoting the mind, body and soul. He has helped write and/or launch three New York Times best-selling books, and related websites. This includes The Daniel Plan (danielplan.com) with best-selling celebrity authors Rick Warren, Drs. Mehmet Oz, Daniel G. Amen and Mark Hyman; and Use Your Brain to Change Your Age, by Dr. Daniel G. Amen that introduced — amenclinics.com and new mybrainfitlife.com. He has also received an ESPY Award nomination for “Most Inspirational Sports Story of the Year” by ESPN, and was thrust into the NFL concussion and pain-killing lawsuit coverage, representing more than 3,500 retired players and a legal advisor in the case.


David's Authors and Titles Include:

  1. The Daniel Plan*, by Pastor Rick Warren, Dr. Mehmet Oz, Dr. Daniel Amen, Dr. Mark Hyman
  2. Use Your Brain to Change Your Age*, by Dr. Daniel Amen
  3. Unleash the Power of the Female Brain, by Dr. Daniel Amen
  4. The OMNI Diet*, by Tana Amen
  5. Magnificent Magnesium, by Dr. Dennis Goodman
  6. The Thrill of Krill, by Dr. Dennis Goodman and Neptune Wellness
  7. Concussion-ology, by Dr. Harry Kerasidis
  8. No More Vodka In My Orange Juice**, by Justin Daniels
  9. No More Weed In Our House, by Justin Daniels, coming 2019
  10. Play Forever, by Dave Daglow, coming 2019

* New York Times best-seller, ** Amazon best-seller


David is most commonly called to lead the writing and PR campaigns to introduce new products, services and brands in the health, fitness and brain health arenas. This includes the nutraceutical industry, having helped publicly-traded Neptune Wellness through a crisis that saved its krill oil business, and Valensa International who needed help with communications during a CEO transition, and Dr. Amen’s line of brain-focused BrainMD™ supplements. Other clients have included Marsh, PricewaterhouseCoopers, Land Rover, Volvo and more than 300 businesses in his 25-year career.


David has carved a niche writing media materials for neurologists and psychiatrists, tackling medical breakthroughs and technology serving sports concussions, traumatic brain injury (TBI.care) among other brain-related conditions. David also helped Dr. Harry Kerasidis author Concussion-ology: Redefining Sports Concussion Management and planted him in the middle of the local and national narrative.


David’s forte and media relations capabilities have received coverage in many of the top 25 consumer magazines, TV news / talk shows and newspapers. His firm also incorporates Media Training, preparing clients for their moment in the spotlight and monitoring feedback from the community. It's a critical step when preparing for imminent corporate crises that threaten to build or break a business. Along the way, David has coached more than 100 CEOs, aspiring authors, and entrepreneurs with writing, editing and go-to market personal branding and media training guidance.


Websites

Awards

  • 2004 ESPY Award Nomination “Most Inspirational Sports Story of the Year” by ESPN
  • 2003 PROTOS Award for Best Overall Marketing Campaign "Launching Freedom Innovations" 
  • 2002 Judge for numerous PRSA award nominations
  • 2001 Mercury Silver Award for Best Press Kit, Second Harvest Food Bank 
  • 1991 "Best Feature Article" and "Best Business/Specialty Publication" by the UNO chapter of the Society of Professional Journalists, "Best Feature Series" by UNO Gateway Alumni Group. Also honored by Columbia Scholastic Press Association, American Scholastic Press Association and the Nebraska Press Association with numerous design, content and photography honors for the UNO Gateway.

Experience

David has more than 25 years experience representing some of the largest corporations in the world, familiar brand names, new company startups and high-profile celebrities and experts. The “APR” initials represent Accredited in Public Relations by the Public Relations Society of America (PRSA), recognizing experience and education in the field.You can also read his blogrecent projects, and published articles. David is married to Heidi Lindros, and they have three college-age daughters.

David Jahr, APR -- Founder of BizEx Marketing and the Book Icon Coaching service.

David Jahr, APR -- Founder of BizEx Marketing and the Book Icon Coaching service.

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