Writing a book is serious business but also a lot of fun. There's a lot to the book writing, publishing and promoting process. So knowing we will be spending a fair amount of time together over the course of the next year, discussing concepts and evaluating drafts, planning and executing key strategies, we try to keep the process as fun and exciting as possible. Because every step we take is one step closer.
Book Icon Coaching is led by David Jahr, APR:
David Jahr, APR is a distinguished ghostwriter and public relations PR master promoting the mind, body and soul. He has helped write and/or launch three New York Times best-selling books, and related websites. He has also received an ESPY Award nomination for “Most Inspirational Sports Story of the Year” by ESPN.
We break down the process into the 3 P's, or the 3 B's:
1. Platform -- (Brand): We analyze every aspect of your current platform, which includes all your online assets so we can identify and impact the author's brand.
2. Product -- (Book): We will write the content for any of the products, producing manuscripts for the masses, or highly-targeted audiences.
3. PR -- (Buzz): We will help outline the pathway to create awareness and engage followers.
ABOUT DAVID JAHR, APR — Summary
David Jahr, APR is a distinguished ghostwriter and public relations PR master promoting the mind, body and soul. He has helped write and/or launch three New York Times best-selling books, and related websites. This includes The Daniel Plan (danielplan.com) with best-selling celebrity authors Rick Warren, Drs. Mehmet Oz, Daniel G. Amen and Mark Hyman; and Use Your Brain to Change Your Age, by Dr. Daniel G. Amen that introduced — amenclinics.com and new mybrainfitlife.com. He has also received an ESPY Award nomination for “Most Inspirational Sports Story of the Year” by ESPN, and was thrust into the NFL concussion and pain-killing lawsuit coverage, representing more than 3,500 retired players and a legal advisor in the case.
David's Authors and Titles Include:
* New York Times best-seller, ** Amazon best-seller
David is most commonly called to lead the writing and PR campaigns to introduce new products, services and brands in the health, fitness and brain health arenas. This includes the nutraceutical industry, having helped publicly-traded Neptune Wellness through a crisis that saved its krill oil business, and Valensa International who needed help with communications during a CEO transition, and Dr. Amen’s line of brain-focused BrainMD™ supplements. Other clients have included Marsh, PricewaterhouseCoopers, Land Rover, Volvo and more than 300 businesses in his 25-year career.
David has carved a niche writing media materials for neurologists and psychiatrists, tackling medical breakthroughs and technology serving sports concussions, traumatic brain injury (TBI.care) among other brain-related conditions. David also helped Dr. Harry Kerasidis author Concussion-ology: Redefining Sports Concussion Management and planted him in the middle of the local and national narrative.
David’s forte and media relations capabilities have received coverage in many of the top 25 consumer magazines, TV news / talk shows and newspapers. His firm also incorporates Media Training, preparing clients for their moment in the spotlight and monitoring feedback from the community. It's a critical step when preparing for imminent corporate crises that threaten to build or break a business. Along the way, David has coached more than 100 CEOs, aspiring authors, and entrepreneurs with writing, editing and go-to market personal branding and media training guidance.
David has more than 25 years experience representing some of the largest corporations in the world, familiar brand names, new company startups and high-profile celebrities and experts. The “APR” initials represent Accredited in Public Relations by the Public Relations Society of America (PRSA), recognizing experience and education in the field.You can also read his blog, recent projects, and published articles. David is married to Heidi Lindros, and they have three college-age daughters.